UTWCS Social Media Manager
I specialize in sports communication and digital marketing strategy, helping teams grow their brand presence and connect with their audience in meaningful ways. As Social Media Manager for the University of Tampa Women’s Club Soccer team, I develop and execute content strategies that increased engagement by over 25% and grew our following by nearly 28% under my control.
I create graphics, short‑form video content, and game‑day campaigns while tracking performance analytics to refine strategy and maximize reach. My work includes real‑time event coverage, trend monitoring, and data‑driven adjustments to improve overall platform performance.
In addition to creative leadership, I bring strong organizational and operational skills through my role as Treasurer, where I manage a $15,000 annual budget, oversee expense tracking, and assist with planning team events and fundraising initiatives.
Key Skills:
Social Media Strategy • Content Creation (Canva, Adobe, CapCut) • Analytics & Performance Tracking • Branding • Budget Management • Leadership • Event Coordination
Media and Communications Project
In my Sports Media course at the University of Tampa, I worked as part of a small team to build and manage the digital presence of a fantasy football organization, simulating real‑world sports media operations. We began by developing a clear brand identity, defining a target audience, and creating a content strategy for Instagram and X that aligned with professional sports media standards.
Throughout the project, I contributed to content planning, graphic creation, caption writing, and weekly game‑day updates. I also drafted professional press releases covering roster moves, matchup previews, and performance recaps. By maintaining a consistent posting schedule and cohesive brand voice, our team strengthened audience engagement and created a polished, professional media presence.
This project strengthened my skills in digital storytelling, strategic communication, collaboration, and performance‑driven content creation, while reinforcing the importance of brand consistency and audience‑focused messaging in sports media.
Key Skills:
Digital Content Strategy• Brand Identity Development • Graphic Creation (Canva) • Press Release Writing • Team Collaboration • Consistency & Scheduling • Audience Targeting